Need For Speed: Shift

Well, after a lot of hard work and a lot of fun filming we have lift-off on our viral piece for the Electronic Arts game, Need For Speed: Shift.

The game is a departure in the series and focuses on a realistic driver experience on the track using an impressive range of GT vehicles. We used a track Aston Martin DBR9, which I am horrified to say ‘nearly’ bit the dust during the filming of.

We produced concepted, filmed, designed and developed the piece which was filmed with the aim of putting you in the POV of the driver. Ahh, now you understand the personalization and viral part. Part-way through you see how the real experience mirrors the in-game action and so hammers home the point in a fun way.

It’s getting great press and even better results in data capture metrics so the ROI should be promising.

All that aside, it’s lots of fun. Give it a try yourself. eagames.co.uk/dontblink