More awards… Well we’ll see what one we get as we’ve been successfully shortlisted in this year’s IPA Effectiveness awards (2009) for ghdhair.com.

http://www.ipaeffectivenessawards.co.uk/Entrant.aspx?id=129

This is brilliant news as this one really does mean that what we set out to create for the global ghd brand and e-commerce website has delivered on a massive scale. This one was the one I was crossing my fingers for and getting on the shortlist is a very big deal.

As I’ve said before, this was a mammoth project but concepting, art directing and creatively managing it (and a good helping of hands-on design) has taught me many things for which I will ever be thankful. Also, my entire team has had a massive role throughout and share in this great news.

This is a more unique kind of affair in that making it this far is also hugely dependent on the massive submission paper that has to be compiled to document and verify the mass of metrics, sales and other dimensions of data that warrants the project to be considered as an effective piece of work in every sense of the word. Fortunately we have talented people who can work this kind of special magic and many thanks to these people for packaging and validating the project in this essential way.

Fingers crossed for which award we get on the night – held in November 2009.

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Well, after a lot of hard work and a lot of fun filming we have lift-off on our viral piece for the Electronic Arts game, Need For Speed: Shift.

The game is a departure in the series and focuses on a realistic driver experience on the track using an impressive range of GT vehicles. We used a track Aston Martin DBR9, which I am horrified to say ‘nearly’ bit the dust during the filming of.

We produced concepted, filmed, designed and developed the piece which was filmed with the aim of putting you in the POV of the driver. Ahh, now you understand the personalization and viral part. Part-way through you see how the real experience mirrors the in-game action and so hammers home the point in a fun way.

It’s getting great press and even better results in data capture metrics so the ROI should be promising.

All that aside, it’s lots of fun. Give it a try yourself. eagames.co.uk/dontblink

Filed under: My Work on September 28th, 2009 | No Comments »