ghd’s Latest Quarterly campaign/promotion is centred around a limited edition styler with accessory pack and is called RARE. The pack is styled in line with couture fashion for the coming season emblazoned with leopard print and looks quite fun.

The brief from the client for the on-site representation is to ‘take it to the next level’ with specific regards to the main homepage. This naturally led me to the use of video as the production value can be much higher, but, there is no TV being made as part of the comm’s spend.

This gave me the opportunity to create a promotional ident using motion graphics which was warmly received by the client. It went up almost unchanged and has been re-used across many formats now including outdoor video screens at Cannes this year.

I love projects like these, as they are a welcome breath of fresh air in terms of the type of brief it is. Keep ‘em coming!

Filed under: My Work on April 16th, 2009 | No Comments »

This was commissioned as a introduction to an internal personnel motivational speech for brother employees. Inspiration was taken from the simple, but beautiful, typographic graphics by Why Not Associates for those First Direct TV ads.

A nice piece to work on. It might have had a bit more finesse created as a movie using After Effects, but we couldn’t rely on the target computer to be able to handle a full screen video.

Nice nevertheless.

Filed under: My Work on April 2nd, 2009 | No Comments »