Renew North Staffs website

The North Staffordshire regeneration project called Renew came to the agency asking for a completely fresh look at how they use their website. In response, we completely re-structured their Information Architecture, collaborated with the client and PR agency on content structure and strategy and wrapped it all up in a fresh, simple and extremely clear, user-friendly design.

The logo, which was already in place, was the only aesthetic lead and photography was extremely limited. The budget was also modest which left little else from which to draw inspiration. However, the typeface used was good, robust and versatile. And the colour scheme was usable.

The audience was justifiably diverse and as such, simplicity, clarity and usability were paramount. I opted for a chunky, typography-led design lifted by large areas of colour subtly textured to emulate recycled stock.

The design was bold, simple, effective and a real progressive leap in the arena of local governmemt regeneration. I enjoyed the challenge and am quite proud of the work.