Our client Redrow Homes has enjoyed a best-in-class website for quite a few years now since we built their current site from the ground up.
We formulated and created, not only the consumer front-end of the site but also, a massive multi-layered CMS system giving both the development and regional employees and the head office layers of control over static content and dynamic content which then feeds out and communicates with services like RightMove etc.
The world moves on and we found ourselves in a position that while the website still function very well, the aesthetic was becoming dated. As such we began re-designing at Redrows request while maintaining the functionality, Information architecture and core framework. This obviously presents challenges but the design ethic this time round was very purist in many ways.
As you can see from the examples, the design was clean, modern and minimal. This allows the properties, locations and salient information to stand out. Graphics were also kept to a minimum and visual hierarchy was the key to the change in direction.
A highly technical project with a great sense of formal design and layout technique made this a very enjoyable project and a wonderful change.
[Posted by: Anthony Jones]
Filed under: My Work on February 23rd, 2009 |
The PZ Cussons brand Original Source has been involved with sponsoring extreme sports for a year or two now, which is proving very successful. Original Source are proud to be sponsoring this year’s Mountain Mayhem event for the second year running, but this year they are headline sponsor.
We pitched for the online work surrounding this sponsorship. However, knowing the brand as we do, we opened out the brief to Original Sources entire sponsorship calendar and attacked the brief as a extensible, versatile platform which can speak as an enthusiast, to an enthusiast and aim for long-term consumer recognition of the validity of the sponsorship. Basically to make people really believe the truth that Original source are really passionate fans of the sports they are involved with.
We pitched an online periodical-style magazine, which has the editorial feel of the quarterlies and the ethos of quality throughout. No hard sell. Just content delivered enthusiastically by the brand.
This platform, attack and ethos would then be extensible to the other activities and sports and the marketing and link strategy would be that the magazines would be discreet in terms of marketing but contained in an umbrella brand-related URL.
[Posted by: Anthony Jones]
Filed under: My Work on February 20th, 2009 |
A large agency like TBWA\ Manchester has many ways of displaying their capabilities and creativity in order to win new business. Some involve 3rd parties which have galleries and tools whereby potential clients or agents can view our wares.
I was asked to create something for one of these entities, and I wanted to try and go that extra mile within the boundaries and limitations (of which there were many) of the platform I had to work in.
The truth is that this is an ongoing project, but one of the concepts is still quite nice. The idea was to focus on the typography which is our main visual collateral and bring it to life in 3 dimensions.
[Posted by: Anthony Jones]
Filed under: My Work on February 13th, 2009 |
My family might well get very shirty with me for it (staunch Liverpool FC fans), but The job I have been working on lately is for Manchester United.
It is a video editing job for a digital reminder to be sent to corporate customers who have a hospitality account/box etc. The idea is to get them to renew their product with the club at this time of year. The video peice is the end product. The first contact being a HTML email which will precis the message and drive them to the content itself.
A small but enjoyable job. I always say this, but sometimes working on video/motion graphics jobs is a nice change of pace. Less rules and technicalities to my staple digital work.
[Posted by: Anthony Jones]
Filed under: My Work on February 6th, 2009 |
