Serco regional leisure centres
Serco operate a vast amount of local community leisure centres around the country and have disparate online presences for each of them. We were approached to consolidate the branding of these sites and ...
Serco operate a vast amount of local community leisure centres around the country and have disparate online presences for each of them. We were approached to consolidate the branding of these sites and ...
We almost always choose our fonts based on some aesthetic level, whether that be readability, a particular style which works with a design problem or both. When installing and using typefaces you will often come across different formats, even if you only mark this difference in the changes of ...
There is quite a lot of terminology associated with the make-up of a character. There are specific names for certain arcs, joins, apexes and appendages, but for most of your career you may not need to know many of these. Indeed, some of them would only really be pertinent ...
ghd's brand platform for last few years has been the 'Thou shalt..." device. This year this has been re-visited and the line "See The Light" in reference to the moment of ...
An important aspect of typography is discerning a typeface by style. In extremely broad terms typeface styles can be divided into four overarching chronological categories; Old Style, Transitional, Modern and digital. Old style fonts are the oldest, always serifed and resemble the calligraphy style of old. Lines have different weights ...
This one causes a lot of debate between classically trained typesetters, designers and the layperson. Hanging punctuation is the practice of setting certain types of punctuation marks like; single quotes, double quotes or bullet points outside of the measure and into the gutter of a column of text. Before computer desktop ...
Ligatures seem to be a dying art. You will find huge numbers of graphic designers that give you a funny, questioning look if you mention them in casual typographic conversation. As with all the subjects I cover in typography however, understanding and using ligatures can add that little extra ...
The ghd Brand campaign 'See The Light' has had the typical 'ghd treatment' and as such I was asked to develop the typography into a complete typeface to be used across all comm's. The development ...
This should have been a relatively straight forward one, but the desktop publishing age messed our terminology quite a bit it seems. A typeface is a stylized alphabet (in full or part) usually containing punctuation, multi-lingual and accented letters, symbols and ligatures packaged up under a specific name. This name ...
Text alignment is relatively straight-forward a principle. After all the playing around with the alignment buttons in your favourite desktop publishing program however, there are some things that we should be informed on before we make a final choice on how to align a paragraph of text. There are generally ...