Infiniti Brand website

We are joint pitching for the UK brand re-launch campaign of the premium performance saloon brand Infiniti together with TBWA\ London. As part of this pitch we have created the online campaign concept of an infinite drive with content placed along the route/timeline. It’s a simple, but effective way of showing the interior, exterior, key models and lifestyle values and yet steering clear of specifications and details which will be housed on a product-centric flagship site.
[Posted by: Anthony Jones]
Filed under: My Work on November 6th, 2008 | No Comments »