Imperial Leather: Huggable Skin

The National TV campaign for this year’s Imperial Leather campaign centers around families, closeness, skin and hugs. The hero TV ad was create using an emotive folk soundtrack speaking of the emotional aspects of hugs.

The requirement was to create a supporting microsite to support this activity and in the absence of a flagship site to show a selection of Imperial Leather products.

The homepage streamed a large-format version of the TV ad. We also created a viral ‘send a hug’ mechanic whereby the user uploads a photo, personalizes a message which then sends a recipient a branded animation of the sender, message on shirt.

A simple, but effective product carousel was created to deliver the required product presence and you can even buy the music featured on the TV from a iTunes link.