A Perfect Cuppa

Another feature, This time in The Drum, and Marketing Direct – UK media and marketing magazines for a microsite that we’ve just launched – www.perfectcuppacampaign.co.uk.

“DIGERATI\, the digital arm of TBWA\Manchester, has kicked off a campaign for the recently launched Breville/Brita filter kettle. Email have ben sent out to Brita’s database of customers to promote a new website highlighting the benefits of the product.”
Marketing Direct

“Simple, yet quirky, fun and colourful. This caught my eye instantly, and there”s nothing more imortant to the British public than the perfect cuppa. Easy to navigate and straight to the point, this made me explore the site more. The images of the tea made with tap water and then with the Breville made me realise that’s what my cuppa looks like. I need one of these kettles! 9/10″
Jemma Roddy. Marketing manager, Transformulas International

Another good review in the Drum.