Well, not only did the Humdrum Idol website (which has run it’s course and been taken down now) get a rave-review in The Drum back in April 2007, but, now in the yearly round-up of the best reviews throughout the year, It turns up again!
A great big pat on the back there as a hell of a lot of work get’s reviewed and to be marked as one of the best is a great achievement. On to 2008!
[Posted by: Anthony Jones]
Filed under: My Work on December 18th, 2007 |
Another feature, This time in The Drum, and Marketing Direct – UK media and marketing magazines for a microsite that we’ve just launched – www.perfectcuppacampaign.co.uk.
“DIGERATI\, the digital arm of TBWA\Manchester, has kicked off a campaign for the recently launched Breville/Brita filter kettle. Email have ben sent out to Brita’s database of customers to promote a new website highlighting the benefits of the product.”
Marketing Direct
“Simple, yet quirky, fun and colourful. This caught my eye instantly, and there’’s nothing more imortant to the British public than the perfect cuppa. Easy to navigate and straight to the point, this made me explore the site more. The images of the tea made with tap water and then with the Breville made me realise that’s what my cuppa looks like. I need one of these kettles! 9/10″
Jemma Roddy. Marketing manager, Transformulas International
Another good review in the Drum.
[Posted by: Anthony Jones]
Filed under: My Work on December 14th, 2007 |
The National TV campaign for this year’s Imperial Leather campaign centers around families, closeness, skin and hugs. The hero TV ad was create using an emotive folk soundtrack speaking of the emotional aspects of hugs.
The requirement was to create a supporting microsite to support this activity and in the absence of a flagship site to show a selection of Imperial Leather products.
The homepage streamed a large-format version of the TV ad. We also created a viral ’send a hug’ mechanic whereby the user uploads a photo, personalizes a message which then sends a recipient a branded animation of the sender, message on shirt.
A simple, but effective product carousel was created to deliver the required product presence and you can even buy the music featured on the TV from a iTunes link.
[Posted by: Anthony Jones]
Filed under: My Work on December 7th, 2007 |
