Crown Pitch Designs for Main UK site

Crown have put out to pitch the re-design of their main UK paints brand website. After a short period to pull together a strategy, Information Architecture, User Experience plan and Creative Direction, I finally got round to actually designing some of the key style setters.

The Art Direction draws heavily on their offline communications, especially their Colour Card. Tonally and content-wise the emphasis is not on telling the consumer which colours are right and work best together (this is the realm of some key competitors), rather we focus on providing inspiration and acknowledging that each person will have their own taste. We have proposed to do this via editorial content, design applications and extensive, categorised magazine-style room-set galleries.

This is a great piece of design and strategy, and I really hope the client sees the potential in what the concept is trying to do.