Nissan Dealer framework design

This peice of work was an overhaul of the Nissan UK’s dealer online strategy. Specifically in regards to the online marketing tools which are offered to the dealers.

We were approached to create a framework which would be partly content managed by the dealer themselves and partly managed centrally by Nissan UK allowing and maintaining brand quality but also creating localized flexibility.

We created a structural plan, information architecture and then i created a wireframe structure for a dealer homepage along with possible permutations of how this can be fleshed out in practice. The design is obviously tempered by the sales focus of the site, but nevertheless I think it is ‘on brief’ and because of that, and the structural underpinnings, a nice job.