Infiniti Dealer network Extranet

Nissan own a premium brand of luxury saloons and performance cars called Infiniti. Recently launched in the UK, Nissan are beginning to create a dealer network similar to that of their main brand network.

As the dealer network is small and the take-up is a high priority, the creation of a marketing hub and dealer extranet to inform, recruit and invest in is a great tool. We proposed a strategy, architecture and look which we feel is appropriate and we’re holding our fingers crossed.