Forever Friends main website

We were invited to pitch for the flagship website for Forever Friends. This is a global greetings and stuffed toy brand of Hallmark. The invite was a result of the great work and reviews for the Chicago Town Pizzas campaign website called ‘Humdrum Idol’.

Our pitch collateral was quite extensive because it was a complete digital strategy instead of just a website. The proposal included and e-commerce enabled website which would include similar functionality to www.moonpig.com. The site would also function on a rich, interactive level by dynamically creating controllable bear avatars for guests as soon as they arrive which then could be controlled to explore an extensive horizontal landscape and converse with other user’s avatars in real time. These could be customised and saved by creating an account.

Accounts would also give you access to many other rich features which includes a rewards scheme device called ‘BearBucks’.

We also included a complete, yearly E-CRM strategy tying in with all possible events and holidays, on-site incentives and promotional limited editions as the brand has massive collectors appeal.

Among other facets like Mobile marketing, we proposed a nice little web-enabled desktop calendar which would tie in to the back-end of the website’s event-linking and E-CRM triggers and would be a useful tool as well as a data capture/marketing vehicle for brand enthusiasts.

This was a great job and a breath of fresh air. Regardless of the result of the pitch I am really proud of the strategy, creative and design. Fingers crossed.