Feature In Campaign Magazine

Here’s a nice little article in Campaign Magazine mentioning yours truly. The magazine is an industry activity spotlight for the advertising and marketing services.

Project: Humdrum Idol
Client: Paula Wyatt, senior brand manager, Schwan’s
Brief: Create an interactive website to complement the American Idol sponsorship idents developed by BDH\TBWA and the on-pack promotion devised by Tequila\ Manchester
Creative agency: Digerati\
Writers: Anthony Jones, Gary Hulme
Art Director: Anthony Jones
Planners: Ollie Harridge, Neal Andrews, Anthony Jones

The Lowdown
“Schwan’s is backing the Chicago Town sponsorship of American Idol with a competition drawing on its “Humdrum Idol” idents, created by BDH\TBWA. Its sister agency Digerati\ has launched an online hub, Humdrumidol.com, based on the fictional town of Humdrum and the talentless characters auditioning for fame with their dire acts. The site allows users to upload their own Humdrum Idol auditions via a customised YouTube group, and set it up so that viewers can rate the auditions. The incentive to enter the competition is a chance to win a trip to Los Angeles and $1 million cash”