Another feature, This time in The Drum, a UK media and marketing magazine.
“An immediately hilarious and engaging website – this is just so funny – even down to the fact that if you are diverted and don’t click your mouse for a few moments, the characters from Humdrum yell at you. This is a great example of a modern, interactive and fun website. The synergy of the campaign across the TV sponsorship of American Idol is great and the clips of people’s auditons are hilarious. This is a ‘must see’ site.”
Lisa Pallilo. Communications marketing manager, Hallmark
What a review! I’m made up with that one. Here’s to plenty more press reviews in the future eh!
[Posted by: Anthony Jones]
Filed under: My Work on April 28th, 2007 |
Here’s a nice little article in Campaign Magazine mentioning yours truly. The magazine is an industry activity spotlight for the advertising and marketing services.
Project: Humdrum Idol
Client: Paula Wyatt, senior brand manager, Schwan’s
Brief: Create an interactive website to complement the American Idol sponsorship idents developed by BDH\TBWA and the on-pack promotion devised by Tequila\ Manchester
Creative agency: Digerati\
Writers: Anthony Jones, Gary Hulme
Art Director: Anthony Jones
Planners: Ollie Harridge, Neal Andrews, Anthony Jones
The Lowdown
“Schwan’s is backing the Chicago Town sponsorship of American Idol with a competition drawing on its “Humdrum Idol” idents, created by BDH\TBWA. Its sister agency Digerati\ has launched an online hub, Humdrumidol.com, based on the fictional town of Humdrum and the talentless characters auditioning for fame with their dire acts. The site allows users to upload their own Humdrum Idol auditions via a customised YouTube group, and set it up so that viewers can rate the auditions. The incentive to enter the competition is a chance to win a trip to Los Angeles and $1 million cash”
[Posted by: Anthony Jones]
Filed under: My Work on April 25th, 2007 |
The agency I work for have for a long time serviced the European Nissan Dealer network and as such I have been involved in a great many projects for Nissan.
This project was about delivering a basic customizable microsite for new marketing new model releases at a dealer level which would be offered as part of a quarterly dealer marketing comm’s pack.
This incarnation was to give the basic information regarding the Nissan 350Z coupe and roadster models to regional and local consumers. A relatively simple concept and product, but it’s nice to do a pithy little job like this and focus a bit of time on basic layouts.
[Posted by: Anthony Jones]
Filed under: My Work on April 19th, 2007 |
Oh man… Desktop Tower Defense. What a game!
Of course this is in relative terms. I’ve played it loads over the last couple of days but give it a week and it will be dust in the wind dude.
Anyhow, we’re all hooked in the office. I’ve been beaten! My current high score is 5584, but you can keep up to date on our team scores here.
[Posted by: Anthony Jones]
Filed under: Cool Stuff on April 17th, 2007 |
