The ghd global website won the award in the best e-business category last night at the 2009 Roses Awards ceremony with my citing as Art Director. as I said in my earlier post when the site won the Roses award in the best website category, my entire team have worked amazingly hard to create and maintain this massive site.
It’s really great to get more excellent recognition coming through, and with two won we are keeping our fingers crossed for the remaining entries we have in the IPA Effectiveness awards and the Cannes Lions awards.
[Posted by: Anthony Jones]
Filed under: My Work on June 19th, 2009 |
I have been working on ghd as a brand for a long time now it seems. The day-to-day of the global website keeps the team quite busy to say the least.
As I was idly browsing through our creative server the other day, I cam across archive folders for the conceptual stage of design development for the original site. It brought back lots of memories of grafting and diagrams here, there and everywhere. However some of the visuals were quite nice in there own right, so I thought it would be nice to post them so they get some appreciation.
[Posted by: Anthony Jones]
Filed under: My Work on May 25th, 2009 |
The ghd global website won an award in the best website category last night at the 2009 Roses Awards ceremony with my citing as Art Director. It goes without saying that my entire team has worked extremely hard and put a lot of themselves into this massive ongoing project.
It’s really great to see some recognition coming through and just galvanises self esteem and gusto to create more work worthy of similar acclaim.
[Posted by: Anthony Jones]
Filed under: My Work on May 1st, 2009 |
ghd’s Latest Quarterly campaign/promotion is centred around a limited edition styler with accessory pack and is called RARE. The pack is styled in line with couture fashion for the coming season emblazoned with leopard print and looks quite fun.
The brief from the client for the on-site representation is to ‘take it to the next level’ with specific regards to the main homepage. This naturally led me to the use of video as the production value can be much higher, but, there is no TV being made as part of the comm’s spend.
This gave me the opportunity to create a promotional ident using motion graphics which was warmly received by the client. It went up almost unchanged and has been re-used across many formats now including outdoor video screens at Cannes this year.
I love projects like these, as they are a welcome breath of fresh air in terms of the type of brief it is. Keep ‘em coming!
[Posted by: Anthony Jones]
Filed under: My Work on April 16th, 2009 |
This was commissioned as a introduction to an internal personnel motivational speech for brother employees. Inspiration was taken from the simple, but beautiful, typographic graphics by Why Not Associates for those First Direct TV ads.
A nice piece to work on. It might have had a bit more finesse created as a movie using After Effects, but we couldn’t rely on the target computer to be able to handle a full screen video.
Nice nevertheless.
[Posted by: Anthony Jones]
Filed under: My Work on April 2nd, 2009 |
The North Staffordshire regeneration project called Renew came to the agency asking for a completely fresh look at how they use their website. In response, we completely re-structured their Information Architecture, collaborated with the client and PR agency on content structure and strategy and wrapped it all up in a fresh, simple and extremely clear, user-friendly design.
The logo, which was already in place, was the only aesthetic lead and photography was extremely limited. The budget was also modest which left little else from which to draw inspiration. However, the typeface used was good, robust and versatile. And the colour scheme was usable.
The audience was justifiably diverse and as such, simplicity, clarity and usability were paramount. I opted for a chunky, typography-led design lifted by large areas of colour subtly textured to emulate recycled stock.
The design was bold, simple, effective and a real progressive leap in the arena of local governmemt regeneration. I enjoyed the challenge and am quite proud of the work.
[Posted by: Anthony Jones]
Filed under: My Work on March 6th, 2009 |
The PZ Cussons brand Original Source has been involved with sponsoring extreme sports for a year or two now, which is proving very successful. Original Source are proud to be sponsoring this year’s Mountain Mayhem event for the second year running, but this year they are headline sponsor.
We pitched for the online work surrounding this sponsorship. However, knowing the brand as we do, we opened out the brief to Original Sources entire sponsorship calendar and attacked the brief as a extensible, versatile platform which can speak as an enthusiast, to an enthusiast and aim for long-term consumer recognition of the validity of the sponsorship. Basically to make people really believe the truth that Original source are really passionate fans of the sports they are involved with.
We pitched an online periodical-style magazine, which has the editorial feel of the quarterlies and the ethos of quality throughout. No hard sell. Just content delivered enthusiastically by the brand.
This platform, attack and ethos would then be extensible to the other activities and sports and the marketing and link strategy would be that the magazines would be discreet in terms of marketing but contained in an umbrella brand-related URL.
[Posted by: Anthony Jones]
Filed under: My Work on February 20th, 2009 |
A large agency like TBWA\ Manchester has many ways of displaying their capabilities and creativity in order to win new business. Some involve 3rd parties which have galleries and tools whereby potential clients or agents can view our wares.
I was asked to create something for one of these entities, and I wanted to try and go that extra mile within the boundaries and limitations (of which there were many) of the platform I had to work in.
The truth is that this is an ongoing project, but one of the concepts is still quite nice. The idea was to focus on the typography which is our main visual collateral and bring it to life in 3 dimensions.
[Posted by: Anthony Jones]
Filed under: My Work on February 13th, 2009 |
My family might well get very shirty with me for it (staunch Liverpool FC fans), but The job I have been working on lately is for Manchester United.
It is a video editing job for a digital reminder to be sent to corporate customers who have a hospitality account/box etc. The idea is to get them to renew their product with the club at this time of year. The video peice is the end product. The first contact being a HTML email which will precis the message and drive them to the content itself.
A small but enjoyable job. I always say this, but sometimes working on video/motion graphics jobs is a nice change of pace. Less rules and technicalities to my staple digital work.
[Posted by: Anthony Jones]
Filed under: My Work on February 6th, 2009 |
Serco operate a vast amount of local community leisure centres around the country and have disparate online presences for each of them. We were approached to consolidate the branding of these sites and yet maintain a semi-autonomous flexibility to tailor each site to it’s individual facilities, promotions and content.
We were asked to provide a number of design options based upon tactical and hierarchical recommendations. One option was to challenge the aesthetic conventions of the competition which I undertook.
I decided to take a fun approach, trying not to portray the content too seriously. I also wanted to steer well clear of the typical activity and facility photography, which naturally lead me to a more typographic and design-led route. The combination of this and the fun approach led me to the use of bold colours. A definite point of difference in the market is to move toward a darker overall look, rather than the light, airy spa look, so… It was almost done for me!
[Posted by: Anthony Jones]
Filed under: My Work on January 30th, 2009 |
