Myself and some of my designer pals have been getting some catharsis by collating and laughing over the many small annoyances that plague the life of a designer.
Many disciplines would have the same kind of irritations, but it has become a source of amusement for us lately.
As a result, here is a concept cover for this little collection of thoughts and swipes. I’m not sure if we’ll get round to actually producing it, but nevertheless the journey has been fun.
[Posted by: Anthony Jones]
Filed under: My Work on November 19th, 2009 |
Here’s a little poster I completed this week. Very graphic, simple concept driven by my current obsession with Twitter and how it has widened perspective.
[Posted by: Anthony Jones]
Filed under: My Work on October 21st, 2009 |
We recently began a revamp and new strategy for the PZ Cussons brand Imperial Leather’s online presence and activity.
We have created a basic site and Social Media strategy/platform, but along the road to this goal I was asked to create a piece of content to talk about the history and pedigree behind the brand. A nice pithy little projects for a change, I tried not to make it one of those dry straight line and date affairs and as such did a bit of playing around in Flash and After Effects to give it a bit more personality.
It came out quite nice and certainly ticks the ‘a little different’ box. Much more coming on the Imperial Leather website in the future.
The site in it’s embryonic form can be found at www.imperialleather.co.uk.
[Posted by: Anthony Jones]
Filed under: My Work on October 12th, 2009 |
A recent ghd quarterly campaign/promotion was a limited edition styler with accessory pack under the banner PINK. The pack is styled as expected and is a yearly release supporting research into breast cancer.
Again, the client was very happy with the last RARE campaign motion graphics and wanted a similar level of production for the real estate on the main homepage. The use of video was therefore implied but, there is no TV being made as part of the comm’s spend, so it was an open brief really but with limited budget. I used Cinema 4D for most of this development.
Again, happily, this was received well by the client. It went up almost unchanged and was translated and used across all global territories.
[Posted by: Anthony Jones]
Filed under: My Work on October 9th, 2009 |
More awards… Well we’ll see what one we get as we’ve been successfully shortlisted in this year’s IPA Effectiveness awards (2009) for ghdhair.com.
http://www.ipaeffectivenessawards.co.uk/Entrant.aspx?id=129
This is brilliant news as this one really does mean that what we set out to create for the global ghd brand and e-commerce website has delivered on a massive scale. This one was the one I was crossing my fingers for and getting on the shortlist is a very big deal.
As I’ve said before, this was a mammoth project but concepting, art directing and creatively managing it (and a good helping of hands-on design) has taught me many things for which I will ever be thankful. Also, my entire team has had a massive role throughout and share in this great news.
This is a more unique kind of affair in that making it this far is also hugely dependent on the massive submission paper that has to be compiled to document and verify the mass of metrics, sales and other dimensions of data that warrants the project to be considered as an effective piece of work in every sense of the word. Fortunately we have talented people who can work this kind of special magic and many thanks to these people for packaging and validating the project in this essential way.
Fingers crossed for which award we get on the night – held in November 2009.
[Posted by: Anthony Jones]
Filed under: My Work on September 28th, 2009 |
Well, after a lot of hard work and a lot of fun filming we have lift-off on our viral piece for the Electronic Arts game, Need For Speed: Shift.
The game is a departure in the series and focuses on a realistic driver experience on the track using an impressive range of GT vehicles. We used a track Aston Martin DBR9, which I am horrified to say ‘nearly’ bit the dust during the filming of.
We produced concepted, filmed, designed and developed the piece which was filmed with the aim of putting you in the POV of the driver. Ahh, now you understand the personalization and viral part. Part-way through you see how the real experience mirrors the in-game action and so hammers home the point in a fun way.
It’s getting great press and even better results in data capture metrics so the ROI should be promising.
All that aside, it’s lots of fun. Give it a try yourself. eagames.co.uk/dontblink
[Posted by: Anthony Jones]
Filed under: My Work on September 28th, 2009 |
The ghd global website won the award in the best e-business category last night at the 2009 Roses Awards ceremony with my citing as Art Director. as I said in my earlier post when the site won the Roses award in the best website category, my entire team have worked amazingly hard to create and maintain this massive site.
It’s really great to get more excellent recognition coming through, and with two won we are keeping our fingers crossed for the remaining entries we have in the IPA Effectiveness awards and the Cannes Lions awards.
[Posted by: Anthony Jones]
Filed under: My Work on June 19th, 2009 |
I have been working on ghd as a brand for a long time now it seems. The day-to-day of the global website keeps the team quite busy to say the least.
As I was idly browsing through our creative server the other day, I cam across archive folders for the conceptual stage of design development for the original site. It brought back lots of memories of grafting and diagrams here, there and everywhere. However some of the visuals were quite nice in there own right, so I thought it would be nice to post them so they get some appreciation.
[Posted by: Anthony Jones]
Filed under: My Work on May 25th, 2009 |
The ghd global website won an award in the best website category last night at the 2009 Roses Awards ceremony with my citing as Art Director. It goes without saying that my entire team has worked extremely hard and put a lot of themselves into this massive ongoing project.
It’s really great to see some recognition coming through and just galvanises self esteem and gusto to create more work worthy of similar acclaim.
[Posted by: Anthony Jones]
Filed under: My Work on May 1st, 2009 |
ghd’s Latest Quarterly campaign/promotion is centred around a limited edition styler with accessory pack and is called RARE. The pack is styled in line with couture fashion for the coming season emblazoned with leopard print and looks quite fun.
The brief from the client for the on-site representation is to ‘take it to the next level’ with specific regards to the main homepage. This naturally led me to the use of video as the production value can be much higher, but, there is no TV being made as part of the comm’s spend.
This gave me the opportunity to create a promotional ident using motion graphics which was warmly received by the client. It went up almost unchanged and has been re-used across many formats now including outdoor video screens at Cannes this year.
I love projects like these, as they are a welcome breath of fresh air in terms of the type of brief it is. Keep ‘em coming!
[Posted by: Anthony Jones]
Filed under: My Work on April 16th, 2009 |
